Our Culture
There is a force called walking hand in hand
Only unity and perseverance will lead to success
There is an attitude of staying happy in difficulties
Only by transcending oneself can one understand life better
Under the scorching sun, up to 100 employees from China’s top furniture brand CAMERICH escaped from city's hustle and bustle to cross the vast Tengger Desert with their inner fortitude. The 15 kilometers trekking is quite a challenge for city people who rely on all kinds of transportation tools in their life. Along the way, they were tortured by the heat, the inner struggle, and the physical exhaustion, but they cared for each other and they shared the same goal of reaching the destination. They are the perfect interpretation of "Onetime Journey, Lifetime Friendship" with their courage to transcend themselves.
The Dream Desert Road archway, close to the Tengger Desert, was the start point of this event. The waving flags and the exciting music ignited the enthusiasm of the players. Well-equipped warriors rushed through the colorful arches to begin their trekking journey…
The desert is boundless, broad and mysterious. Its golden color shows the vigorous momentum. The undulating dunes are like the flow of life, giving people infinite space for thinking. Here, you will realize that people are as tiny as the grains of sand. In the silence, the heart can relax and listen to oneself, letting a shock to go through the soul.
The desert trek tied everyone closely to the teams to accept both baptism and test. We fought with humility and pride, leaving our memories in the desert. We won't forget the support of teammates when we felt tired; we won’t forget the sincere encouragement from teammates when we almost gave up; we won't forget the praise in our teammate's eyes when we walked across the dunes; nor will we forget the excitement or tears we had when we reached the destination together... Trekking is a kind of penance. Once you walked through the difficult journey together, you will find mutual support is a huge force. It's invincible!
The tough environment is like a mirror that can shine through one's soul. The more difficult it is, the more precious is the friendship. Crossing the desert is not only the awe and curiosesity towards the nature, but also a pilgrimage and purification of our souls. There is an end to every challenge, but our indomitable fighting spirit and a team of caring, sincere friends will never end. It is worth a lifetime of love.
Crossing the desert, we challenged ourselves and we truly understood the meaning of life. Into the desert hinterlands, we really enjoyed the fun in bitter times and found out how exciting it is to drive in the desert. May everyone's future life be as passionate as the burning bonfire, and as gorgeous as the blooming fireworks.
Only the desert is desolate
No life is desolate